How to Rank Your Website on Google and AI — For Free

You built a website and created a Google Business profile. But if customers can’t find you when they search, none of it matters. Most people then hire an expensive SEO agency — and still don’t see results.

Here’s the good news: you can now use AI to rank your website on Google and get your Google Business profile found — for free, without any agency. In this guide I’ll show you two simple ways to get found: one for your website, one for your local Google Business listing.

This is Days 37 and 47 of my free “100 Days of AI” series, brought together into one guide.

India mein AI ki kami nahi, AI ki samajh ki kami hai.

Why you can now rank your website on Google without an agency

Ranking used to be a black box that only agencies understood. AI has opened that box. Today, AI tools can audit your website, tell you exactly what’s wrong, and hand you a step-by-step action plan — the same work agencies charge lakhs for. You just have to follow the steps. Let’s do both — website first, then Google Business.

Part 1 — Rank your website (SearchKit SEO plugin in Claude)

For your website, Claude has a plugin called SearchKit SEO.

Go to Claude, click Customize, then Plugins, and install SearchKit SEO. Once installed, it can do a lot: it boosts your visibility in AI (so tools like ChatGPT and Gemini can find you), it finds all the broken links on your website, and — most importantly — it doesn’t just hand you a report. It gives you a full action strategy: exactly what to do so your website ranks.

Live proof: my own website, which we built not long ago, now comes up number one on Google when you search “Sachin Arora AI”. That’s the kind of result this makes possible.

And SearchKit is just one plugin — Claude has many more plugins that can help your business in different ways.

Part 2 — Rank your Google Business profile (Gemini)

Now for local customers. If you have a Google Business profile, who can help it rank — an outside agency, or Google itself? The answer: Google itself, through Gemini.

Go to Gemini, click the + (add) button, and select Google Business. Then ask Gemini: “What problems are there with my Google Business profile? Why isn’t it ranking? Give me a full analytics report.” Gemini will show you exactly what’s wrong with your listing.

And it doesn’t stop at telling you — it fixes things too. For example, I hadn’t replied to some customer reviews. I asked Gemini to reply to them, and it wrote the replies for me — one click and they were posted directly. There are many more ways to rank a Google Business profile through Gemini like this.

Get found — on Google, and on AI

Look at what you just did, for free and without an agency:

• Audited and fixed your website with a full ranking action plan (SearchKit SEO)
• Improved your visibility in AI tools like ChatGPT and Gemini
• Diagnosed and optimised your Google Business profile, and replied to reviews (Gemini)

This is how a small business gets found first — when a customer searches on Google or asks an AI assistant. You don’t need a big budget; you need the right tools and a little consistency.

(Getting found is one piece of the bigger picture — see my full roadmap in [How to Start a Business for ₹5,000 Using AI], and learn to make your visuals with [Gemini]. Add your internal links here.)

If a non-technical B.Com graduate like me — who once sold newspapers and faced 12 job rejections — can get his website to rank number one, so can you.

AI aapki job nahi leta, wo insaan leta hai jisne AI seekh liya.

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Frequently Asked Questions

I’m Sachin Arora — an AI Trainer, Keynote Speaker & Business Consultant, and a non-technical B.Com graduate who taught myself AI. I make AI simple for every Indian. If I can learn AI, so can you. Read my full story here 👉 My Story